How much do business cards cost?
How long is a piece of string...
Well, it's best to be honest right?!
However, in all seriousness, there are a multitude of variables when it comes to business cards and everything that goes with them. They don't have to be difficult but they can alter the quotation quite considerably. Below, we have gone through the most common factors that will affect your business card quotation so that you are totally informed on what might work best for your business and budget.
Business Card Material
Also known as paperweight or stock, the material is what the actual business card is and in simple terms, what the ink goes onto! There are two factors to take into consideration when choosing the material too:
- Type and
Firstly the type of material. This can either be a standard coated type of paper and will come in either a silk or gloss coating/finish, or you can go for uncoated business cards which don't have the silk or gloss on them. There is also a "kraft" paper which is also known as recycled and gives a very different look and feel to the whole business card. In addition to these, there are also textured materials which you can have your business cards printed onto.
Secondly, is the thickness. This is represented by a number and the larger the number the thicker your new cards will feel. It will be followed by the letter "gsm" which is Grams per Square Meter. Business cards really should be printed on nothing thinner than 400gsm otherwise they can feel a little cheap when you pass them to someone, which is not the first impression you want someone to have of your business. Typically our cards are printed on 450gsm and then matt laminated on both sides which makes them feel even thicker.
Business Card Lamination
To give your business cards that extra feel of quality and also to protect the ink on the card, we always recommend having your cards laminated. They come in 3 finishes:
- Matt laminated business cards
- Gloss laminated business cards and
- Velvet laminated business cards
If you have ever been to a networking group where they give you a business card holder to store other members' cards, and when you have taken them out it has left an impression of colour on the plastic wallet, then these have not been laminated.
Business Card Finishes
Whereas the points above won't have a huge impact on the price of your business cards, it is the finishes that mean the world really is your lobster when it comes to how much you will pay. There are a multitude of options such as:
- Foil block/blocked business cards - where certain elements of the design are picked out with a foil finish, for example, your logo or part of the design.
- Spot UV business cards are where again, certain elements of the design are picked out but this time with a high gloss finish. This is often a much more cost-effective alternative to the foil blocking above as you can create a metallic part of the design then pick it out with spot UV.
- Embossed business cards - where part of the design is raised to give a high-class finish. On these ones though please note where your text (if any) is located on the reverse side, as you don't want the important text to then be "lost" in the embossing.
Custom Shape/ Die-cut Business Cards
If you really want to stand out from the crowd then custom shaped business cards are the way to go. This is also known as die-cut or die-cutting as the shape/cutter is called a "die". This will be custom made for each project, but once created you custom die will be kept in stock for the next time you go to print, so whilst you may have to have a slightly higher initial outlay, when you come to batches 2,3,4 and so on, you won't have to pay for the die.
This is not suitable for all businesses, but it can work well so that for example a corner of a business card could be made to look like a house if you are an estate agent, it could have the shapes of animals at the top if you are a vet and so on. The only limitations are the imagination of you and the designer.
Flat or Folding Business Cards
This is where you need to decide how much information you want to give to a prospective client/customer when you meet them and exchange business cards. A simple, flat, double-sided business card is great and designed in the right way will definitely get you more business. However, is your business slightly different, does it need to get certain information over to people before they might look to move a conversation on and book a meeting with you? How about having a set of folding business cards where you can have your branding on the front; an introduction, tips, and examples of your work on the inside double page spread, and then your contact details on the back. Yes, they are more expensive as you, in essence, have double the amount of card, but not enough people are using them, so you will stand out immensely when you hand over your card at a networking event or in a meeting.
Triple Layer Business Cards
Are exactly that...comprising of 2 white layers of card sandwiching a third, coloured card in the middle and they make one hell of an impression. They are as you would expect more expensive but they aren't triple the price! You can choose from a range of colours to go in the middle which are shown below:
- Light Pink
- Light Green and
Do you have artwork/design or do you need it created?
This will be another factor of the overall price whether you use that company to create your artwork or another design company. Again like anything, this can vary greatly depending on which company you use and where you are based in the country too. You can, of course, create your own artwork, save it as pdf and pass it onto the print company too who will print straight from it. Some may charge a small "file checking" fee. We are open and transparent that we do charge for artwork as a one-off fee, where you have some of the best designers and marketers creating your new business cards. We will also happily check your own supplied files free of charge and have templates for you to download or that we can send you.
How quickly do you want them?
This is the last factor in how much do business cards cost because many print companies will be set up for either a fast or slow operation due to the machinery they have. Some printing machines just can't do a fast turnaround and others are brilliant at it. Depending on the size of the company and machines will determine when they can get them out to you and will charge a premium for the quicker it is. Some will also have various price points for if you want it the next day, in 5 days or 10 days and this will all impact on the price. With us being the largest capacity design and print company in the UK you can be rest assured that we can deliver your business cards whenever you need them as all our machines here at our main production hub are constantly running and ready.
Now that has explained all the different factors, you'll be thinking, so how much do business cards cost - even roughly, so as a guide there are some typical examples below for you...
Looking to find out more?
Fab! Simply pop any questions you have in the form below and one of our Business Card Experts will come back to you asap.